The Honey Birdette lingerie brand may only have its roots in 2006 when the brand was formed as an idea by founder and creative director Eloise Monaghan, but the rise of the lingerie and adult products store has been breathtaking since it was first launched in Australia. Honey Birdette is now one of the leading lingerie retailers in the U.K., where a move to develop its number of stores from three to over 40 has been announced and will be completed by 2018.
The rise of the luxury lingerie brand has not been limited to Australia and the U.K., but has also seen a major series of developments in the U.S. where the focus has shifted away from brick and mortar stores to a dedicated move towards Online retailing. A 374 percent rise in Online sales on the Honey Birdette site in the U.S. has prompted a greater level of customer support to be considered by the company, which will result in a Website being developed specifically for U.S. customers to use with easier purchasing and return options for all consumers.
Honey Birdette takes a unique approach to the retail industry in the way ot turns a simple shopping experience into an event that will live long in the memory of all those who are involved in any visit that takes them through the black doors of a Honey Birdette store. As champagne flows for customers the store assistants, known as “Honey’s” turn retail decisions into a serious form of art with their knowledge and playful attitude.
One of the main reasons for the ongoing success of the Honey Birdette brand has been the ongoing commitment to the project of founder Eloise Monaghan, who has remained committed to maintaining the high standards of luxury she started the business with.
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